Behavioural insights in health care: nudging to reduce inefficiency and waste

Document type
Perry, Chris; Chhatralia, Krishna; Damesick, Dom
Health Foundation
Date of publication
1 December 2015
Health Services
Social welfare
Material type

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This report documents research into the effectiveness of psychological strategies to direct change at comparatively low cost within the NHS. The authors explain the use of `nudging' to direct the subject towards a desired outcome and the process by which it operates. They provide illustrations of the use of prompts and similar techniques to reduce inefficiency and waste in health care. They note that while effective use can limit over-treatment and enable patients to take greater responsibility for their own health, it is essential that it should be based on sound research findings.