The financial and economic crises did not originate in the entrepreneurial or small business sector yet across the world, these companies, often with less than 50 employees have been affected by a fall in consumer demand, increased difficulties in accessing finance and uncertainty about the full extent of the crisis. In response, research conducted as part of the UK-wide Challenges and Opportunities for Growth and Sustainability (COGS) research suggests that they have tightened up their business models, reduced costs, bootstrapped their operations and chosen caution over rapid and unsustainable growth.