The community footprint: shared value for business and communities

Document type
Report
Author(s)
Neumark, Thomas; Norris, Emma; Marcus, Gaia
Publisher
RSA
Date of publication
1 February 2012
Subject(s)
Community Development and Regeneration
Collection
Social welfare
Material type
Reports

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RSA research found that there is a huge amount of social interaction in business spaces. In just one B&Q retail store in Sutton, four in ten customers spoken to had had some interaction with other customers while they were in the store. There is huge potential to develop this and to explore how retail stores can become community hubs, for the benefit of both the community and business. Currently, the difficulties of measuring social interaction, competing priorities, and disjointed government policies make it hard for businesses to promote social interaction. This report outlines a method for both assessing the community impact of a given business and producing an action plan with local people to improve the impact of a business on the surrounding community. Calling this impact the community footprint.

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