Corporate responsibility: sustainable business practice

Corporate responsibility: sustainable business practice
Document type
Guidance
Corporate author(s)
Chartered Management Institute
Publisher
Chartered Management Institute
Date of publication
1 March 2008
Series
Best Practice Guides
Subject(s)
Management & leadership: including strategy, public sector management, operations and production
Collection
Business and management
Material type
Reports

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Corporate Responsibility (CR) can bring numerous benefits to an organisation such as a distinct position in the marketplace, and protection of the employer brand. The process of assessing and identifying an organisation’s values and responsibilities can in itself engage stakeholders and create a more developed identity for an organisation. It can help significantly with recruitment, engagement and retention of employees, along with the building of credibility with current and potential customers and employees. However it is critical for the CR process to be embedded rather than just a process to please stakeholders. The current debate is about whether CR is doing good or being good.

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