Dimensions of cruisers' experiences, satisfaction and intention to recommend

Dimensions of cruisers' experiences, satisfaction and intention to recommend
Document type
Working Paper
Author(s)
Hosany, Sameer; Witham, Mark
Publisher
Royal Holloway, University of London
Date of publication
1 May 2009
Series
School of Management Working Paper Series
Subject(s)
Marketing: all aspects of marketing, advertising and public relations
Collection
Business and management
Material type
Reports

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Pine and Gilmore (1998) set out the vision for a new economic era: the ‘experience economy’ in which consumers are in search of extraordinary and memorable experiences. Since then, a rich body of research on applications of the experience economy concepts has appeared in the marketing literature. However, academic investigations on the measurement of tourism experiences are very recent. Drawing on Oh, Fiore and Jeoung (2007) conceptualization of tourism experiences, the purpose of this paper are twofold: to identify the underlying dimensions of cruisers’ experiences; and to investigate the relationship between cruisers’ experiences, satisfaction and intention to recommend. Overall, findings of this study enhance theoretical progress on the experiential concept in tourism and offer important implications for cruise marketers.

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