Dimensions of tourists' emotional experiences towards hedonic holiday destinations

Dimensions of tourists' emotional experiences towards hedonic holiday destinations
Document type
Working Paper
Author(s)
Hosany, Sameer; Gilbert, David
Publisher
Royal Holloway, University of London
Date of publication
1 July 2009
Series
School of Management Working Paper Series
Subject(s)
Marketing: all aspects of marketing, advertising and public relations
Collection
Business and management
Material type
Reports

This item is only available to registered users

Register now or Log in

Your use of this content is subject to the terms and conditions of this portal

Destinations are more likely to be successful if they recognize the experiential qualities of their offerings. However, with some exceptions, research into the emotional content of the destination experience remains largely under explored. This
current research addresses this lacuna and empirically investigates the dimensions of tourists’ emotional experiences towards hedonic holiday destinations. Adopting a rigorous scale development procedure, exploratory and confirmatory factor analyses identify three salient dimensions to represent the destination emotion scale (DES) namely: joy, love and positive surprise. Additionally, tourists’ emotional experiences were related to satisfaction, which in turn has a significant influence on behavioural intentions. Findings offer important implications for destination marketers in relation to branding and emotional experience management.

Related to Marketing: all aspects of marketing, advertising and public relations

Challenges-and-opportunities-facing-marketers-in-2017

Downloadable report about key challenges and opportunities marketers are facing in 2017.

Building marketing and sales capabilities to beat the market

The lean-manufacturing revolution profoundly altered the business world as companies reinvented how they built things to…

Six steps to transform your marketing and sales capabilities

Business leaders face pressure to deliver above-market growth at the best of times. When the global economy is weak, that…

Consumer protection partnership: priorities report 2015: second report on the partnership's work to date and future priorities

A report from the Consumer Protection Partnership describes their activities in 2013-4 and plans for 2015. Past priorities…

More items related to this subject