From the 'frying-pan' into the fire? antidotes to confirmatory bias in case-study research
- Document type
- Working Paper
- McSweeney, Brendan; Ryan, Bill
- Royal Holloway, University of London
- Date of publication
- 1 December 2009
- School of Management Working Paper Series
- Management & leadership: including strategy, public sector management, operations and production
- Business and management
- Material type
This paper sets out three antidotes against confirmatory bias in case-study research. It takes a step back, as it were, from the generalizable-or-not debate and consider a prior issue: the local accuracy of the findings. The antidotes are method free and “substance free” (Schum, 2001), that is to say, they transcend the differences in types of research methods and evidentiary data. The properties of these antidotes/tests are described and located in both accounting and a wider literature. The characteristics of each antidote are further considered, and the adverse consequences of the failure to apply them are illustrated through analysis of a number of case-studies by leading accounting and management writers. The unpacking of these cases also shows how engagement with case-study situations through the three processes opens up the possibility of richer and more valid research using this methodology.
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