Getting the measure of a customer: summary

Getting the measure of a customer: summary
Document type
Summary
Author(s)
Mathew, Deepti; Milner, Andrew
Publisher
Corven Networks
Date of publication
15 May 2012
Subject(s)
Management & leadership: including strategy, public sector management, operations and production, Marketing: all aspects of marketing, advertising and public relations
Collection
Business and management
Material type
Reports

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This summary is based on research undertaken by Corven Consulting's Operational Excellence Network to identify how organisations can devise the optimal set of customer metrics to serve the needs of the entire organisation, establish a robust link between customer experience and financial results, and truly enable customer-centricity and value creation.

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