Getting the measure of a customer: summary
- Document type
- Mathew, Deepti; Milner, Andrew
- Corven Networks
- Date of publication
- 15 May 2012
- Management & leadership: including strategy, public sector management, operations and production, Marketing: all aspects of marketing, advertising and public relations
- Business and management
- Material type
This summary is based on research undertaken by Corven Consulting's Operational Excellence Network to identify how organisations can devise the optimal set of customer metrics to serve the needs of the entire organisation, establish a robust link between customer experience and financial results, and truly enable customer-centricity and value creation.
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