Going beyond the idea: delivering successful corporate innovation: summary

Going beyond the idea: delivering successful corporate innovation: summary
Document type
Summary
Author(s)
Morrison, Andrew
Publisher
H-I Network
Date of publication
1 June 2008
Subject(s)
Trends: economic, social and technology trends affecting business, Management & leadership: including strategy, public sector management, operations and production
Collection
Business and management
Material type
Reports

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Most innovative companies are able to generate plenty of ideas and prioritise those with the greatest potential, but that is often the point when the greatest problems begin - driving validated business ideas through to business reality. Despite putting an innovation process in place, the engine often still does not produce the desired outcomes. Executives complain about false positives where projects are allowed to proceed without sufficient validation, and false negatives where promising projects are killed too early, often because they cannot compete on equal terms with the core business. This summary identifies five key factors for success.

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