An investigation into the internal structure of the relationship quality construct
- Document type
- Yaqub, Muhammad Zafar
- British Academy of Management
- Date of publication
- 10 September 2013
- British Academy of Management Conference Proceedings 2013
- Management & leadership: including strategy, public sector management, operations and production
- Business and management
- Material type
Previous research on relationship quality in marketing and strategic management has provided evidence that there is an increasing tendency to use relationship quality as an all-inclusive/higher order construct while taking satisfaction, trust and commitment as its individual/reflective dimensions/indicators. This full paper from the Inter-Organizational Collaboration: Partnerships, Alliances and Networks track of BAM 2013 argues that such a treatment of relationship quality construct may result in the loss of certain useful information. The paper necessitates the need to take into consideration the internal structure of the relationship quality, especially while using it as a mediating construct. This study bridges this research gap by investigating the interrelationship among the most frequently used determinants of relationship quality, i.e. satisfaction, trust and commitment. The results from the empirical study conducted in context of the downstream relationships demonstrate the usefulness of looking into the internal structure of relationship quality.
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