Making the change: behavioural factors in person– and community- centred approaches for health and wellbeing

Document type
Burd, Hannah; Hallsworth, Michael
Date of publication
22 March 2016
Health Services, Community Development and Regeneration, Social Work, Social Care and Social Services
Social welfare
Material type

Download (670KB )

This paper forms part of the first series of outputs from the Realising the Value project, a collaboration between the Health Foundation, Nesta, Voluntary Voices, Newcastle University, and the Behavioural Insights Team.

Drawing on robust studies of what influences behaviour, this report sets out a number of factors that can lead to greater involvement in self-care.

This report highlights that a multi-faceted approach is needed to enable effective self-care. It identifies these enabling factors:

  • Growth mindset, self-efficacy and ‘grit’.
  • Removing friction costs (i.e. removing increases in effort required to perform a behaviour).
  • Social connections.
  • Intrinsic motivation.
  • Goal setting and feedback.

It provides a framework for understanding the drivers of behaviour, and includes examples and case studies to illustrate how the theories work in practice.

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