Observing gambling behaviour using think-aloud and video technology: a methodological review

Document type
Gray, Michelle; Wardle, Heather
NatCen Social Research
Date of publication
9 December 2013
Poverty Alleviation Welfare Benefits and Financial Inclusion
Social welfare
Material type

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Think-aloud, or verbal protocol, is widely accepted as a useful research technique which helps uncover cognitive and decision making processes when performing tasks. The use of video to provide data in the form of records of behaviour has become increasingly popular as a way to study behaviour in many disciplines 'and with recent developments of extreme portability in picture and sound recording equipment, video documentation of social life is now literally all over the place'.  This review considers the advantages and disadvantages of the methods, and their applicability to the study of the behaviour of gambling machine users.

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