Reducing the Strength: guidance for councils considering setting up a scheme

Document type
Guidance
Corporate author(s)
Local Government Association (England and Wales)
Publisher
Local Government Association
Date of publication
12 December 2014
Subject(s)
Substance Misuse
Collection
Social welfare
Material type
Reports

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‘Reducing the Strength’ refers to initiatives designed to tackle the problems associated with street drinking by removing from sale low price high-strength alcohol products through voluntary agreements with local retailers. Suffolk was the first area to adopt the approach back in 2012 and since then a number of other places have followed. However, number of concerns have been raised about such schemes, particularly by retailer and producer associations. The primary concerns raised have been whether such schemes breach competition law and / or whether councils have breached the Licensing Act by seeking to put in place blanket licensing conditions.

The aim of this guidance is to help ensure that Reducing the Strength schemes are designed and established in a way that
addresses these concerns and complies with relevant legislation.

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