Reimagining strategic alignment research: a strategy-as-practice perspective

Reimagining strategic alignment research: a strategy-as-practice perspective
Document type
Conference Paper
Author(s)
Holohan, James; McDonagh, Joseph
Publisher
British Academy of Management
Date of publication
9 September 2014
Series
British Academy of Management Conference Proceedings 2014
Subject(s)
Small business & enterprise: the practicalities of running a small business and the theory of entrepreneurship
Collection
Business and management
Material type
Reports

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[Authors' original abstract]

This paper synopsises a highly novel and distinctive approach to undertaking a systematic qualitative review of the strategic alignment (SA) literature within the information systems (IS) domain. The approach is deepened through the use of a conceptual lens drawn from the Strategy-as-Practice literature. The fruits of the analysis are a range of unique perspectives that have not to-date been clearly articulated within the SA, thus enabling through a Strategy-as-Practice lens, the identification of 16 avenues for further enquiry.

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