This item is featured in:
External links:
Relationship Quality: A Continuing Investigation

- Document type
- Working Paper
- Author(s)
- Myhal, Catherine Genevieve Kang, Jikyeong Buttle, Francis A. Murphy, John A.
- Publisher
- Manchester Business School
- Date of publication
- 29 March 2010
- Subject(s)
- Marketing: all aspects of marketing, advertising and public relations
- Collection
- Business and management
- Material type
- Reports
This item is only available to registered users
Your use of this content is subject to the terms and conditions of this portal
A number of authors acknowledge the academic and corporate significance of being able to measure relationships and their quality (Naudé and Buttle 1999; Buttle 1996, 1997; Anton 1994; Copulsky & Wolfe 1990; Grönroos 1991). The authors are currently pursuing such work, and herein present findings from two studies, the first a completed work on the media and advertising industry, and second currently ongoing in the field of telecommunications. The first part of the paper focuses on the completed research project, and discussion of the research in progress will follow.
Related to Marketing: all aspects of marketing, advertising and public relations
Challenges-and-opportunities-facing-marketers-in-2017
Downloadable report about key challenges and opportunities marketers are facing in 2017.
Six steps to transform your marketing and sales capabilities
Business leaders face pressure to deliver above-market growth at the best of times. When the global economy is weak, that…
Building marketing and sales capabilities to beat the market
The lean-manufacturing revolution profoundly altered the business world as companies reinvented how they built things to…
Consumer protection partnership: priorities report 2015: second report on the partnership's work to date and future priorities
A report from the Consumer Protection Partnership describes their activities in 2013-4 and plans for 2015. Past priorities…
Share this page
Please consider the environment before printing