Relationship Quality: A Continuing Investigation

Relationship Quality: A Continuing Investigation
Document type
Working Paper
Author(s)
Myhal, Catherine Genevieve Kang, Jikyeong Buttle, Francis A. Murphy, John A.
Publisher
Manchester Business School
Date of publication
29 March 2010
Subject(s)
Marketing: all aspects of marketing, advertising and public relations
Collection
Business and management
Material type
Reports

This item is only available to registered users

Register now or Log in

Your use of this content is subject to the terms and conditions of this portal

A number of authors acknowledge the academic and corporate significance of being able to measure relationships and their quality (Naudé and Buttle 1999; Buttle 1996, 1997; Anton 1994; Copulsky & Wolfe 1990; Grönroos 1991). The authors are currently pursuing such work, and herein present findings from two studies, the first a completed work on the media and advertising industry, and second currently ongoing in the field of telecommunications. The first part of the paper focuses on the completed research project, and discussion of the research in progress will follow.

Related to Marketing: all aspects of marketing, advertising and public relations

Challenges-and-opportunities-facing-marketers-in-2017

Downloadable report about key challenges and opportunities marketers are facing in 2017.

Six steps to transform your marketing and sales capabilities

Business leaders face pressure to deliver above-market growth at the best of times. When the global economy is weak, that…

Building marketing and sales capabilities to beat the market

The lean-manufacturing revolution profoundly altered the business world as companies reinvented how they built things to…

Consumer protection partnership: priorities report 2015: second report on the partnership's work to date and future priorities

A report from the Consumer Protection Partnership describes their activities in 2013-4 and plans for 2015. Past priorities…

More items related to this subject