Removing the hassle factor associated with loft insulation: results of a behavioural trial

Document type
Corporate author(s)
Great Britain. Department of Energy and Climate Change
Date of publication
1 September 2013
Poverty Alleviation Welfare Benefits and Financial Inclusion, Housing and Homelessness, Social Policy
Social welfare
Material type

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Although energy efficiency measures such as loft insulation have been proven to be highly cost-effective and therefore a ‘rational’ thing to do, in reality there are practical and emotional barriers that prevent some householders from making these improvements. A survey conducted by DECC in 2011 identified lack of money (35%), already doing enough (24%), too much hassle or disruption (15%) and a lack of time (15%) as the main barriers to people making energy efficient home improvements. For loft insulation in particular, the perceived hassle of clearing belongings from the loft area before it can be insulated prevents some customers from taking up this energy saving measure. This trial aims to remove the ‘hassle factor’ by offering a loft clearance service if customers choose to have loft insulation installed.

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