Research to explore consumer response to the potential use of winter fuel payments to invest in energy efficiency home improvements

Document type
Report
Corporate author(s)
TNS BMRB (Firm)
Publisher
DECC
Date of publication
1 September 2013
Subject(s)
Older Adults, Housing and Homelessness, Poverty Alleviation Welfare Benefits and Financial Inclusion
Collection
Social welfare
Material type
Reports

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DECC commissioned TNS BMRB to conduct quantitative and qualitative research to assess how attractive 'investing' a winter fuel payment would be in encouraging older people to make their homes more energy efficient. The research consisted of a face-to-face omnibus survey of 1,092 owner-occupiers aged 61 or over in Great Britain and three qualitative discussion groups. Around a quarter (22%) of respondents to the omnibus survey said they were likely to consider putting their winter fuel payment (WFP) towards energy saving home improvements. Around one in ten (9%) respondents to the omnibus survey said they would be very likely to consider using their WFP to pay for energy saving home improvements, with a similar proportion (13%) fairly likely. Most said they would be not very (24%) or not at all (50%) likely to consider this. The most commonly cited barrier was a perception that they already had all possible energy efficiency measures installed. Other barriers included a need to spend their winter fuel payment on energy bills, having no interest in energy saving home improvements and a feeling that the work was not worth the cost or hassle at their stage of life.

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