Resistance is futile: institutional pressures and reconciliation faced by consultants in new technology adoption

Resistance is futile: institutional pressures and reconciliation faced by consultants in new technology adoption
Document type
Paper
Author(s)
Lamont, John; Hutchinson, Karise; Bolan, Peter
Publisher
British Academy of Management
Date of publication
10 September 2013
Series
British Academy of Management Conference Proceedings 2013
Subject(s)
Management & leadership: including strategy, public sector management, operations and production
Collection
Business and management
Material type
Reports

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The overall aim of this full paper from the Organizational Transformation, Change and Development track of BAM 2013 is to explore the institutional pressures exerted upon social media consultants at the new technology interface for business innovation. The objectives of this study are first to present new evidence of the institutional pressures caused by new technology adoption arising from the mutual interaction of consultants and their client organisations. Secondly to develop a framework to help understand the process of new technology adoption that a consultant must go through. This study provides new empirical evidence of the institutional pressures caused by new technology adoption arising from the mutual interaction of consultants and their client organisations. It also offers new empirical insights and understanding into the institutional pressures surrounding new technology adoption and the process of how a consultant overcomes these pressures. Its contribution is to offer a better understanding of the institutional constraints on new technology adoption, also contributing to the area of institutional change.

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