Resistance is futile: institutional pressures and reconciliation faced by consultants in new technology adoption
- Document type
- Lamont, John; Hutchinson, Karise; Bolan, Peter
- British Academy of Management
- Date of publication
- 10 September 2013
- British Academy of Management Conference Proceedings 2013
- Management & leadership: including strategy, public sector management, operations and production
- Business and management
- Material type
The overall aim of this full paper from the Organizational Transformation, Change and Development track of BAM 2013 is to explore the institutional pressures exerted upon social media consultants at the new technology interface for business innovation. The objectives of this study are first to present new evidence of the institutional pressures caused by new technology adoption arising from the mutual interaction of consultants and their client organisations. Secondly to develop a framework to help understand the process of new technology adoption that a consultant must go through. This study provides new empirical evidence of the institutional pressures caused by new technology adoption arising from the mutual interaction of consultants and their client organisations. It also offers new empirical insights and understanding into the institutional pressures surrounding new technology adoption and the process of how a consultant overcomes these pressures. Its contribution is to offer a better understanding of the institutional constraints on new technology adoption, also contributing to the area of institutional change.
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