Responsible retailing: BRC childrenswear guidelines

Responsible retailing: BRC childrenswear guidelines
Document type
Guidance
Corporate author(s)
British Retail Consortium
Publisher
British Retail Consortium
Date of publication
4 June 2013
Subject(s)
Marketing: all aspects of marketing, advertising and public relations
Collection
Business and management
Material type
Reports

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A guide provides major UK retailers' code of practice to prevent premature sexualisation and undue gender-coding in childrenswear. Elements cover style, material, colour, labelling, and promotional material.

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