Signing up for competitive advantage: how signature processes beat best practice

Signing up for competitive advantage: how signature processes beat best practice
Document type
Briefing
Author(s)
Gratton, Lynda; Ghoshal, Sumantra
Publisher
AIM Research
Date of publication
1 April 2006
Series
AIM Research Executive Briefings
Subject(s)
People management: all aspects of managing people
Collection
Business and management
Material type
Reports

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This executive briefing shows that while best practice is an essential component of competitive success for organisations, it is not enough to confer long term sustainable advantage. It is merely the ticket to the game. Instead, other processes which are idiosyncratic and unique to individual organisations are the secret to sustainable competitive advantage. The authors call these processes signature processes. While they are unique to the individual companies, signature processes retain an element of commonality. Understand these common elements and organisations can develop their own signature processes.

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