Sayer’s map is an idealised fantasy version of the future following the devastation of post-war England, which the poster states to be achievable with the help of National Savings. During the Second World War British people had invested with the National Savings Committee. This money helped to finance the war effort.
Following the end of hostilities and with Britain bankrupt, the Committee continued to promote national savings as a means of building a better future.
- Article by:
- Tom Harper
- War, Movement, Popular culture
The British Library’s map curator, Tom Harper discusses the existence of fantasy maps created in the 20th century, containing a mixture of real-life and imaginary influences.