Transaction costs and the internationalisation of fusiness franchising

Transaction costs and the internationalisation of fusiness franchising
Document type
Working Paper
Author(s)
Monye, S
Publisher
London South Bank University
Date of publication
1 February 1997
Series
Centre for International Business Studies Working Papers
Subject(s)
Small business & enterprise: the practicalities of running a small business and the theory of entrepreneurship, Trends: economic, social and technology trends affecting business
Collection
Business and management
Material type
Reports

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This paper argues that the costs of overseas operation may be higher in direct foreign investment than in franchising and that the latter is a form of organisation in which arms-length associates can be effectively monitored and controlled without the need for substantial direct investment.

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