Trust initiatives in collaboration through B2B relationship management

Trust initiatives in collaboration through B2B relationship management
Document type
Conference Paper
Author(s)
Darabi, Fariba
Publisher
British Academy of Management
Date of publication
9 September 2014
Series
British Academy of Management Conference Proceedings 2014
Subject(s)
Small business & enterprise: the practicalities of running a small business and the theory of entrepreneurship
Collection
Business and management
Material type
Reports

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[Author's original abstract]

This paper aims to contribute to the development of an understanding of the factors that influence trust initiatives in the UK Business Schools and SMEs relationships.

The primacy of trust is at the heart of Inter-Organisational relationships (Vangen and Huxham, 2003; Darabi, 2013) and the models of trust building have been developed in the management literature (e.g. Lewicki and Bunker, 1995; Vangen and Huxham, 2003; and Darabi, 2013).

Despite trust being a core component in University/Industry collaboration (Darabi and Clark, 2012; Plewa et al, 2005), testing a practical model of trust initiative has been limited. Therefore, this study will be testing the empirical validity of Darabi's (2013) trust initiative model to fill this gap.

Three hypotheses have been developed which will be verified using the regression model technique following the procedure recommended by Hair et. al (1988).

The next step for the development of this paper is to develop the measures and develop questionnaires' questions.

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