The use of cognitive maps to identify resources bundles in product diversification
- Document type
- Conference Paper
- Thornton, Charles Duncan; Howcroft, Barry
- British Academy of Management
- Date of publication
- 9 September 2014
- British Academy of Management Conference Proceedings 2014
- Management & leadership: including strategy, public sector management, operations and production
- Business and management
- Material type
[Authors' original abstract]
The bundling of resources adds value and it is generally understood that firms which pursue a strategy of product diversification will typically need to manage a new set of resources. In this respect, conceptual maps can be used to visually represent complex situations, such as, resource bundling and enable patterns and relationships to be discerned. Whilst resource mapping has been used to examine resource stocks and flows this paper adopts the somewhat novel approach of using cognitive mapping to compare resources within product diversified and non-product diversified organisations within a single industry.
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