Using communications approaches to spread improvement: a practical guide to help you effectively communicate and spread your improvement work

Document type
Randall, Susannah
Health Foundation
Date of publication
1 March 2015
Practical guide
Health Services
Social welfare
Material type

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Spreading successful improvement work across the NHS is an essential part of improving health care quality and efficiency. Yet all too often an idea that has been shown to work well in one place is not adopted by others who could benefit from it. The Health Foundation has been running improvement programmes for many years. This guide draws on this experience, and empirical evidence, to provide practical information about how communications approaches can be used to spread improvement ideas. The guide is intended for those actively engaged in health care improvement work. It includes:

  • key concepts in spreading ideas
  • evidence on what is known about what works to spread improvement
  • practical suggestions for planning your communications, engaging the right people, sustaining interest in the work and celebrating and sharing achievements