What’s ethics got to do with it? Providing an ethical framework for the cinema exhibition sector in the shadow of 'the dirty dozen' in the UK

What’s ethics got to do with it? Providing an ethical framework for the cinema exhibition sector in the shadow of 'the dirty dozen' in the UK
Document type
Working Paper
Author(s)
Kerrigan, Finola; Özbilgin, Mustafa F.
Publisher
University of Hertfordshire
Date of publication
1 January 2001
Series
The University of Hertfordshire Business School Working Papers
Subject(s)
Marketing: all aspects of marketing, advertising and public relations
Collection
Business and management
Material type
Reports

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This paper explores how film marketing in the UK fares in terms of its ethical theory, practice and policy. Based on an examination of film marketing theory, practice and policy, the paper identifies three ethical dilemmas. These are the discrepancy between national policy and commercial practice in terms of social access, sustainability and diversity of choice. The paper offers an integrated supply chain model as a method for redressing commercial as well as ethical challenges facing the industry.

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