Winning ideas for strategic growth and venturing: summary

Winning ideas for strategic growth and venturing: summary
Document type
Summary
Author(s)
Gaule, Andrew; Morrison, Andrew
Publisher
H-I Network
Date of publication
1 June 2008
Subject(s)
Trends: economic, social and technology trends affecting business, Management & leadership: including strategy, public sector management, operations and production
Corporate subject(s)
IBM, Royal Bank of Scotland, Whitbread
Collection
Business and management
Material type
Reports

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Provides key principles from research by Andrew Campbell and Robert Park of Ashridge Strategic Management Centre into how to enter new businesses for the future without disrupting the profitable core of today. It also tests the practicality of the core tool developed by the Ashridge team - the New Business Traffic Lights - by applying it to some real cases (IBM, Royal Bank of Scotland, and Whitbread). The full research is published as a book: The Growth Gamble (ISBN 978-1904838043).

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