Winning together: a guide to successful corporate-startup

Cover image
Document type
Guidance
Author(s)
Mocker, Valerie; Bielli, Simona; Haley, Christopher
Publisher
NESTA
Date of publication
16 June 2015
Subject(s)
Management & leadership: including strategy, public sector management, operations and production, Small business & enterprise: the practicalities of running a small business and the theory of entrepreneurship
Collection
Business and management
Material type
Reports

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This is a guide about the potential benefits of startups for corporations. It aims to show that startups should be seen as potential partners, not threats. 

In particular, it aims to do the following:

  • To help corporations understand what value working with startups can bring to their organisation.
  • To provide corporations with a three–step approach and framework to evaluate and select suitable programmes to engage with startups.
  • To empower those who want to champion startup engagement inside their company with case studies and stories that clearly illustrate the transformative benefits of collaborations. 

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