Over the last two decades, many businesses have embraced the concept of corporate social responsibility and increasing number of charities have sought to work more closely with the private sector. The voluntary sector has become increasing sophisticated in managing relations with the corporate sector. Charities challenge corporate behaviour and have also been developing their own business solutions to address gaps in the market and market failure.
A strong and mutually beneficial relationship between charities and the corporate sector has the potential to deliver substantial social change. Together they can develop better ways of responding to the needs of consumers, and particularly to the needs of consumers in vulnerable positions.