 |
|
Yellowbacks
are a distinctive category of cheap books which began to appear
in the middle of the nineteenth century, at about the same
time as W. H. Smith's first railway bookstalls. Described
by Richard Altick as 'the most inspired publishing invention
of the era', their eye-catching glazed paper covered boards,
and revolutionary low price of one or two shillings, were
deliberately designed to appeal to the growing reading and
travelling public.
In appearance,
yellowbacks were startlingly different from other books of
the time. They were typically small crown octavo, bound in
thin strawboard cases covered with coloured paper (usually
yellow) which had been block printed with pictures using a
technique perfected by Edmund Evans. Between 1855 and about
1870, often described as the golden age of yellowbacks, well-known
artists were commissioned to provide vivid front cover and
spine designs, while the back covers carried commercial advertisements
which helped to subsidise the cost.
Most yellowbacks
were reprints of popular fiction by best-selling authors of
the day, who generally welcomed the opportunity to find new
purchasers in the mass market. They included a large number
of American writers, whose work was conveniently unprotected
under British law until the last decade of the century. A
few publishers, such as George Routledge whose Railway Library
dominated the genre, also experimented with new books and
non-fiction, especially educational handbooks and a wide range
of works inspired by topical events.
Yellowback
publishing was at its height during the 1870s and 1880s. By
this time they were larger in size and increasingly uniform
in appearance as publishers began to economise on their design
costs. Although yellowbacks continued to appear into the early
years of the twentieth century, they were gradually overtaken
during the 1890s by a reduction in price for new novels on
the one hand, and the arrival of the sixpenny, or even threepenny,
paper-covered reprint on the other.
Elizabeth
James
|