How writing a book can be part of a successful business strategy
Why write a book? If you’re a business, writing a book can help you with: getting your brand better known, engaging with your customers to turn them into your fans and having something to share on social and traditional media. As a consultant or professional mentor, having a book to your name will help you be seen as an expert and make more clients want to work with you.
In this workshop we’ll go through more detail about why writing a book makes good business sense, cover the main elements to include in a successful book and get you started on your own book. You’ll take away an action plan, lots of useful ideas and contacts to help your book be a success, from formatting ebooks, paperbacks and audiobooks, through to using your book as a promotional tool for your business.
There will be a main presentation and then a lot of hands-on work so that you make the most of your time with us: you will leave inspired and with a strategy in place!
This workshop is for businesses across all sectors, including consultants and mentors. Come along to find out a new way to help your business grow. After the event you will be sent resource-filled slides from our main talk and a free eBook, Melissa Addey's The Storytelling Entrepreneur, which offers a wealth of ideas for telling your business story.
Book early: this workshop sold out the last time we ran it and we've been getting requests for it ever since!
Enjoyed Melissa’s humour and the energy of the participants
Loved it - thank you. Very knowledgeable and experienced tutor, brilliant advice and tips.
Engaging speaker: honest and real.
Very interesting, inspiring and also funny.
Extremely useful content.
Melissa Addey spent fifteen years in business, developing new products for Sainsbury's Head Office and then mentoring over 500 entrepreneurs for a government innovation grant programme. In 2015 she became a full time author and is now studying for a Creative Writing PhD. Since then she has been the Writer in Residence at the British Library and written and published six books, both fiction and non-fiction. Read more about her at www.melissaaddey.com
We do not take cancellations but if you are unable to attend the day you will still receive the slides and eBook by email after the workshop.