The diversity of products and customers in the fashion and accessory sector means it is essential to identify your brand positioning, and have a sales strategy in place, so you understand which sales channels are appropriate for your business..
Delivered by fashion industry expert Alison Lewy MBE, it will cover the following:
Delivered by fashion industry expert Alison Lewy MBE, it will cover the following:
- Conducting research to know your customer
- Wholesale vs retail
- The wholesale buying process and cycles and disruption to the traditional systems
- Trade show overview
- Preparation for trade/retail fairs & digitisation strategies
- Retail sales channels
- Selling via online 3rd party platforms vs own website
- Considerations if setting up your own e-commerce website
By the end of the session you will have a better of understanding of which channels are relevant for your products and be able to start developing your own sales strategy to enable you to build you business and increase your sales.
BOOK NOW as places are limited - a maximum of 10 people is allowed to ensure you get the most benefit from this interactive webinar.
BOOK NOW as places are limited - a maximum of 10 people is allowed to ensure you get the most benefit from this interactive webinar.
Meet the delivery partner
Do you want to know more about who’s running this webinar? Take a look at our blog to find out more about what you can expect on the webinar, their expertise and how they can help you.
Details
| Name: | Routes to Market |
|---|---|
| Where: |
Business & IP Centre The British Library 96 Euston Road London NW1 2DB Show map How to get to the Library |
| When: | , 14.00 - 17.00 |
| Price: | £77.71 |
| Enquiries: |
bipcworkshops@bl.uk |
| Book now |