Routes to market

, 14.00 - 17.00
BIPC
Book now

An overview of the different sales channels available to you for selling your products and how to decide which are the appropriate routes for your business.

The diversity of products and customers in the fashion industry means it is essential to have a sales strategy in place and to understand where your products fit to avoid wasting time and money on the wrong avenues.

This interactive session, part of the Design Create Sell series of workshops, will give you an overview of the different sales channels available to you for selling your products and how to decide which are the appropriate routes for your business.

Is it for me?

This workshop is suitable for clothing, accessory, jewellery brands and designer-makers, who are unsure where they should be selling their collection and what they should be focusing on to increase their sales.


Delivered by fashion industry expert Alison Lewy and author of Design Create Sell - a guide to starting and running a fashion business, it will cover the following:
  • Conducting the research to define relevant routes to market for your business
  • Wholesale vs retail
  • The wholesale buying process and cycles
  • Trade show overview
  • Preparation for Trade/Retail Fairs
  • Retail sales channels
  • Selling online
  • 3rd part vs own website
  • What to take in to consideration when setting up your own transactional website
By the end of the session you will have a better of understanding of which channels are relevant for your products and be able to start developing your own sales strategy to enable you to build your business and increase your sales.

Don’t forget we have over £5m worth of online market reports from top publishers Mintel, Frost & Sullivan, Euromonitor amongst others, company data for over 144 million UK and global companies, over 60 million patents and more. With a Reader Pass you can access all of these resources for free before or after your workshop (or in the break if you can’t keep away!) and get your business ahead of the competition.

Details

Name: Routes to market
Where: Business & IP Centre
The British Library
96 Euston Road
London
NW1 2DB
Show map      How to get to the Library
When: , 14.00 - 17.00
Price: £65.27
Enquiries: +44 (0)20 7412 7901
bipcworkshops@bl.uk
Book now