Getting that new product to market

, 10.00 – 17.00
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Have you had your big idea and invented a new product but not yet got it into the market?

Or do you already have some online sales and are now ready to take the next big step and secure your place on the high street?

Taking your product to market can sometimes be the most difficult part of the whole process – more so than coming up with the idea itself.

Here is an opportunity to have a one-to-one meeting with an experienced practitioner in product development, prototyping, researching markets, manufacturing, funding, and working out the route to market.

What you will learn:

  • How to determine the size of the market open to you and who your main competitors will be
  • Profiling who your target consumers are and which retailers and routes to market are the most appropriate
  • Planning for a realistic pricing structure; forecasting how long it might be before you break even and then achieve profit
  • How to secure meetings with buyers and how to prepare for the questions they will ask
  • Analysis of your branding and promotional material
  • Consideration for follow-on opportunities if you are considering a range of complementary products for long-term success

These meetings are suitable for both consumer and industrial products, software and service provision. The discussion will be held in a secure environment with a non-disclosure agreement provided in advance.

Increase your chances of business success.

The British Library Business & IP Centre supports people to start, protect and grow their businesses.  Come and access our free market research and intellectual property databases and take part in our regular programme of workshops and events.


Details

Name: Getting that new product to market
Where: Business & IP Centre
The British Library
96 Euston Road
London
NW1 2DB
Show map      How to get to the Library
When: , 10.00 – 17.00
Price: £22.15
Enquiries: +44 (0)20 7412 7901
bipcworkshops@bl.uk
Book now