*** Please note this session will be taking place in-person at the Business and IP Centre. ***
About the workshop
Our Business Support Programming Manager, Jacqueline Brown, who is a multi-business owner and entrepreneur, will give aspiring fashion entrepreneurs with an interest in African textiles, the opportunity to learn four key steps to starting an African made or African inspired fashion business, in ways that will attract new customers and position your brand for growth.
Learn more about how to launch your creative vision in today's market, and to ultimately build a growing and loyal customer base – you will also be equipped with a tool to validate your business concept and help you hit the ground running.
If you are a creative individual, you will understand the importance of building your foundation business skills along with your talents to grow your business.
Benefits to you
- The know-how and strategy to audit your business concept
- A strategy to position your business from its model to the market
- To build an African made/inspired product collection with the customer in mind
- The secrets within marketing to grow your audience
- What the market is like today and the best business models that are working
- Insights and ways to grow a loyal audience
- W4 formula tool to audit your business
- And most importantly how to get started with African textiles with insights into how to manufacturer in Africa
Followed by Q&A
All attendees will receive a free guide to get started.
Meet our Business Support Manager
Jacqueline is an author of the pioneering coffee table book, Fashion Africa, and a professional fashion designer with over 16 years working for brands including Puma, C&A, Animal, and Fila. She is an International Public Speaker (including House of Lords London, European Commission Brussels, Fashion Institute Technology NYC, Who's Next Paris), a visiting fashion lecturer (London College of Fashion, Ravensbourne, UEL, Amsterdam Fashion Academy), an African Fashion Business Consultant, Sourcing Agent, and industry researcher.
Keep up to date with Jacqueline and Africa Fashion Guide on her social media platforms for more fashion business content:
For any questions, please contact.
About the BIPC
Don’t forget we have over £5m worth of online market reports from top publishers Mintel, Frost & Sullivan, Euromonitor amongst others, company data for over 144 million UK and global companies, over 60 million patents and more. With a Reader Pass you can access all of these resources for free before or after your workshop (or in the break if you can’t keep away!) and get your business ahead of the competition.