Hear from the Founder of Lonely Planet on how the trip of a lifetime turned into a successful business
Just days after graduating from University in 1972, Tony and Maureen Wheeler set off on the trip of a lifetime, travelling from London crossing Europe and Asia overland, all the way to Australia. It took them several months and all the money they could earn, beg or borrow, but they made it and arrived in Sydney with just 27p between them. The continual questioning from people about their adventure inspired them to turn their travel diaries into the first ever Lonely Planet guidebook. Within a week they had sold 1,500 copies.
At this exclusive event, hear from Tony Wheeler on how Lonely Planet grew from a small independent business to the world’s biggest travel publisher, with over 130 million travel guides in 14 different languages, and the key lessons learned along the way.