Inspiring Entrepreneurs: Gaming for Business

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  • From £2.50 – £5 Concessions available

Understanding the business models of the gaming industry.

This event takes place in the British Library and will be simultaneously live streamed on the British Library platform. Tickets may be booked either to attend in person, or to watch on our platform (online) either live or within 48 hours on catch up. Viewing links will be sent out shortly before the event. 

In a world driven by innovation and customer engagement, businesses are constantly seeking fresh approaches to captivate their audience and elevate their performance. As an industry that has always harnessed the power of technology, the recent growth of tools such as artificial intelligence and increased online connectivity have contributed to the growing influence the gaming industry is having on the business world. 

From the creative minds behind engineering, designing and developing games, to the gamification of business tools for customer acquisition and marketing, the integration of gaming with the business world has reached new heights of significance and legitimacy. 

As online technologies continue to evolve, their ever-growing influence on society – particularly on the next generation of entrepreneurs – has become undeniable. 
Join a panel of gaming and design industry experts, as they explore how the fusion of game mechanics, psychology, cutting-edge design and technology can breathe new life into traditional industries, invigorating employee engagement, customer loyalty and overall business success.

On the day, guests and attendees can expect to join an engaging and thought-provoking panel discussion where they will:

  • Learn about the role that gaming is playing in today’s business landscape
  • Gain a deeper understanding of the power of gaming influencers in marketing strategies 
  • Explore the various business models within the gaming industry 
  • Learn about the platforms and resources connecting the gaming industry with the broader business realm
  • Uncover the strategies used by our panellists to navigate challenges in their work
  • Join discussions about the importance of diversity and inclusivity in the gaming world, and how these entrepreneurs actively engage with this.

Following this there will be a Q&A. For those joining us in person, the event will be followed by a networking reception with drinks meeting with other attendees, as well as the speakers. 

For those joining us online, the event will run from 18.30 – 20.30

About our panel:

Headshot of Elz the Witch

Elz the Witch, presenter & radio host 

Elz is a gaming expert, YouTuber and presenter. A gamer from a young age, Elz gained a large following when she started uploading “play-throughs” of games onto YouTube. These would include favourites such as Final Fantasy 7, Zelda Ocarina of Time, GTA San Andreas and The Sims.

Elz has a degree in computing and over four years’ experience in the tech industry and her expertise has led her to a career in Sports and eSports, music and entertainment presenting. The last few years have seen her co-host the FIFA E-World Cup final at The O2 Arena, appear on E4’s Gamesmaster and host the Velo Globals gaming series, Discovery Mode! Elz also hosts a weekly show on KISS Fresh as well as her own podcast, Citizen Game. 

Headshot of King Jae

King Jae, professional gamer and content creator

Justin Nelson Stennett, known online as King Jae is a professional fighting game player, content creator and pro player in the e-sports world. He is known for being a top player for popular games Tekken and Street Fighter, teaching his audience both how to play and conducting reviews of new products.

King Jae has been streaming for 7 years, initially alongside other jobs before pursuing streaming full-time. Since then, he has been the face of brand deals for companies such as Twitch, YouTube, Alienware and Red Bull. He became one of the first fighting game streamers to become a Twitch Ambassador and was a part of the #YouTubeBlackVoices Creator Class of 2021, a grant program dedicated to amplifying the voices of Black creators. 

Headshot of David Molyneux 

David Molyneux, creative Director, and game developer

David Molyneux is an engineer, writer, filmmaker and game developer.  He wrote The Seven Chambers mobile app game and has produced its development to date.  He approaches game development as a writer, seeking to create stories that can translate into game development documents. David has worked with game development companies such as Unity and Fortune Cookie.  As an engineer, he has worked on Industrial Control Systems and this has helped him develop his understanding of the coding process behind game development.

Headshot of Sara Kenney

Sara Kenney, founder of Wowbagger Productions

Sara Kenney has worked as a writer, producer and director for over 25 years, first in TV and science engagement and more recently in comics and games. In 2011, she set up Wowbagger Productions to explore how collective working, art and storytelling can improve science and health outcomes for all. Sara is currently writing and producing two comics and a digital escape game exploring OCD and anxiety disorders. The game has been co-designed with young people for whom this is a lived experience, psychologists, historians and sociologists. 

Headshot of Rich Metson

Rich Metson, co-founder of Semaeopus

Rich Metson is the co-founder of Semaeopus, one of Creative England’s CE50 Top 50 creative and innovative companies, and a UK Games Fund’s Smart Studio award winner. Rich began his career welding sculpture for renowned artists before working as a technical artist in post-production and VFX houses. Rich moved into games as a freelance technical artist and Unity developer, going from BBC Worldwide Games as an Associate Producer, to co-founding Semaeopus - a unique and innovative videogames studio, specialising in prototyping and R&D services and developing original IP.

Moderated by:

Headshot of Marie Foulston

Marie Foulston, curator and creative director

Marie Foulston is a leading curator and creative director of exhibitions, installations and experiences that specialise in videogames, play and digital culture. Previously she was Curator of Videogames at the V&A where she lead the curation of the headline exhibition ‘Videogames’, was guest director of experimental games festival ‘Now Play This’ at Somerset House and co-founded the UK alternative videogame collective the Wild Rumpus. Across her career, she has worked alongside a host of international organisations and leading cultural institutions including the Smithsonian, ACMI, PlayStation, the Design Museum, Netflix, Channel 4 and Nintendo.

Half price tickets available for British Library Members, students, under 26s and other concession groups. 

If you’re attending in person, please arrive no later than 15 minutes before the start time of this event.

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Name: Inspiring Entrepreneurs: Gaming for Business
Where: Pigott Theatre
The Knowledge Centre
The British Library
96 Euston Road
Show Map      How to get to the Library
When: -
Price: From £2.50 – £5
Concessions available
Enquiries: +44 (0)1937 546546
Book now

* Please note that there is a £1.50 transaction fee when tickets are posted, or for telephone sales when an e-ticket is requested.