Introduction to Social Media

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Everyone seems to talking about social media these days, but how can Twitter, Facebook, LinkedIn, YouTube and blogging actually help your business?

The potential to reach new customers through social media has never been greater and is constantly growing. With £5.67 billion attributed to social commerce purchases annually, and website visitors being ten times more likely to make a purchase if they are directed from social media, you could be missing out on valuables sales if you aren't harnessing the power of the web.

Covering blogs, Twitter, LinkedIn, Facebook and more, this webinar, presented by Neil Infield, will teach you the basics about the different types of social media and how to use them effectively to engage your customers and to increase sales and brand awareness.

Neil Infield is the Manager of the British Library Business & IP Centre Reference Team. He has worked with a wide range of business ideas from all sectors, especially helping those who are starting up. Over the past six years Neil’s blog, In through the outfield has received more than 150,000 visitors, through 500 posts, and has covered topics from entrepreneurship and innovation to business and information management.


Name: Introduction to Social Media
Where: BIPC
Show Map      How to get to the Library
When: -
Enquiries: +44 (0)20 7412 7901
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* Please note that there is a £1.50 transaction fee when tickets are posted, or for telephone sales when an e-ticket is requested.