Explore the success traits of a social entrepreneur with Founder of Ohyo, Guy Jeremiah

The seminar draws on Guy’s experiences launching and managing Ohyo Ltd, Find-a-Fountain, and JP Envirosystems Ltd. Sheffield-made Ohyo has sold 700,000 Collapsible Water Bottles around the world and retails in M&S and Boots. Guy explores the traits of a social entrepreneur and summarise the risks and rewards of bringing a sustainable product to the mass market. The lively and engaging presentation will be illustrated with very practical case studies that will stimulate interest in entrepreneurship, while giving a realistic insight into the pitfalls.

The event covers:

• Traits of a social entrepreneur
• Developing an ethical product or service
• IP: patents, design registrations, trademarks
• Developing a brand
• PR, marketing and social media
• Cashflow and practical financial management
• Business management tools on the internet
• International: distributors & sales agents
• Managing risk supplying to big retailers

Guy Jeremiah, Ohyo Managing Director, has 20 years’ experience, running Sustainable Businesses. He established JP Envirosystems in 1999 before selling the consultancy to the Waterman Group in 2006. His horror at the annual waste of 150 billion disposable bottles led him to establish Ohyo (Collapsible Pocket-Bottles) and Find-a-Fountain with a mission 'To make Drinking Tapwater Easier'. Guy has written and delivered a range of environmental training courses for business and academia. He has a reputation for lively and engaging presentations.

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