Start-up Stars: How I learned to sell for success

, 17.30 - 20.30 FREE
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Find out how our panel of entrepreneurs honed their own unique ‘super selling style’ to help to take their business from start-up to scale-up

Sales is a common challenge for small businesses, and so many business owners fall into the trap of not selling their product or service effectively because they’re afraid of looking pushy or overly-corporate. But if you’re not asking for the business effectively then you’re missing out on so many opportunities.

At the fifth in our popular new series of Start-Up Stars events you’ll hear from a panel of successful entrepreneurs who have cultivated their own unique selling style and used these sales skills to help realise their vision for their business and communicate with the people they need to ‘buy into’ them, whether that’s consumers or other businesses. If you’re a small business owner looking to become a better, more effective salesperson and develop your own unique approach to selling, don’t miss this opportunity to pick the brains of our panel of selling stars!

The panel comprises:

Cormac McNabb – A chartered surveyor of thirteen years with over eighteen years’ experience in the property business, Cormac left a major London firm to set up Stripe Street in 2012. The company is now an established agency practice with a Co-Star Property Award in the Best Newcomer Category in 2014 and Deal Maker of the Year Award for 2016. Stripe Street provides specialist advice to a combination of occupiers, developers and investors with a focus on the retail and leisure property market and has worked with companies including Aldi, JD Wetherspoon and Travis Perkins Group.

Jenny Lam – Back in 2012 Jenny had idea to ‘throw some wool in a bag with a good pattern and clear instructions’ after struggling to find a good knitting project for herself. Alongside her friend and business partner Jen Hoang, she has since grown Stitch and Story into a cohesive, experiential creative business offering all-in-one knitting kits, online tutorials and knitting workshops. The company’s mission is to make knitting simple, helping people achieve a sense of accomplishment from learning new skills and revamping knitting as a modern and aspirational skill in the process.  Stitch and Story products are now stocked in John Lewis and Liberty, and the company have collaborated with top brands including AirBnB, Soda Pictures, My Little Box and Sophie la giraffe.

Ed Sukkar - Jiksaw do comedy. The London based merchandise agency, founded by Ed in 2013, specialise in supplying the biggest and best names in comedy with high quality, relevant merchandise, covering everything from posters to tea towels to bobble hats and everything inbetween. Jiksaw’s offer encompasses in-house design, e-commerce and touring services and by specialising in the comedy scene they’ve ensured they know their audience as well as agents know their clients.

Running Order:

5.30-6.00pm - Registrations

6:00-7.30pm - Panel Discussions and Q&A

7.30-8.30pm - Networking Reception and Refreshments

The event is funded by the European Regional Development Fund and The British Library in partnership

Start-up Stars has been created to enable a space where early stage can benefit from the insight and practical advice of established scale-ups, and where new businesses can build networks and benefit from peer support and expertise sharing.

This event will be chaired by motivational speaker and coach Rasheed Ogunlaru

This event will be followed by a networking reception and refreshments.


Name: Start-up Stars: How I learned to sell for success
Where: Business & IP Centre
The British Library
96 Euston Road
Show map      How to get to the Library
When: , 17.30 - 20.30
Price: Admission: Free entry
Enquiries: +44 (0)20 7412 7901
Book now