The Fast Food Flood with Bite Back 2030

Christina Adane, Barakat Omomayowa, Jacob Rosenberg, Giles Coren.

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Challenging the causes of obesity.

This is a free online event hosted on the British Library platform. Bookers will be sent a link in advance giving access and will be able to watch at any time for 48 hours after the start time.

Bite Back 2030 is a youth led movement working to protect health by halving child obesity by 2030 and thereby improving the lives of millions.

This event - introduced by Jamie Oliver begins with Bite Back 2030 teen activists Christina Adane, Barakat Omomayowa and Jacob Rosenberg taking food writer and columnist Giles Coren out of his comfort zone, to experience first hand what it is like to grow up in a 'food desert'.

Can they persuade one of Britain’s toughest critics to relinquish long-held misconceptions about why so many children are now overweight or obese? Is childhood obesity down to individuals making bad choices, or is it the result of a toxic foodscape where billions are spent on advertising junk food, while healthy food is often expensive and inaccessible?

The film is followed by a panel discussion on the issues raised: addressing goals for reshaping the food system and tackling assumptions about how and why we consume what we eat. With Paul Lindley (Chair of the London Child Obesity Taskforce), Biteback's Tasha Mhakayakora and Thomasina Miers (chef, campaigner and co-founder of Wahaca). Chaired by journalist and publisher Rosie Boycott.

Since being founded in 2019 by Jamie Oliver, Bite Back's young people have been challenging those who control and create the food system to transform child health by stemming the tide of unhealthy food on our high streets, school canteens and supermarket shelves. Achieving this goal will mean reshaping the food system and tackling people's assumptions about how and why we consume what we eat.

Christina Adane: 'I'm 17-years-old, and I have been the co-chair of Bite Back 2030's Youth Board for two years. I help to oversee the work everyone is doing and represent our ideas and opinions to the other boards as well as external groups. I work more directly in strategy and act as spokesperson for Bite Back 2030's campaigns. Last year, the BBC put me on its list of 100 most inspiring and influential women of 2020. My petition for free school meal provision to be extended through the holidays was signed by over 450 thousand people and our campaign was later picked up by Marcus Rashford.'

Barakat Omomayowa: 'I'm 17-years-old, and I work on digital and social media across all our different campaigns to expand Bite Back’s reach. I'm an experienced campaigner and previously volunteered to help those suffering from food insecurity. With Bite Back 2030's help, I want to tackle the lack of transparency in the food system and misleading claims or marketing on food products.'

Jacob Rosenberg: 'I'm 16-years-old, and I am currently working on the digital and social media aspect of Bite Back, as well as the Junk Food Marketing campaign. I am often involved with taking part in Bite Back 2030's events where I engage in conversations with high-ranking people. I love healthy food and got my school to introduce a salad bar in the canteen.'

Bite Back 2030 is a youth-led movement that wants healthy, nutritious food to be an option for every young person. Why? Because it matters to our health. They campaign for change that will result in all of us having equal access to good food and good health regardless of where we live, and for a new normal, where child health is a priority, so no child suffers, or goes on to suffer, preventable ill health as a result of the food they eat. That might mean calling for improvements to school food or for an end to junk food advertising online. Bite Back 2030 was founded in 2019 by chef and campaigner Jamie Oliver.

Rosie Boycott is a journalist and publisher. She has edited national newspapers and in 2008 was appointed as the chairman of London Food Board to advise the Mayor of London to help improve Londoners’ access to healthy, locally produced and affordable food. This role evolved in 2016 when Rosie was asked to lead the development of a new London Food Strategy which was to help the food system to work better to meet the needs of everyone who lives and works in London. She chairs Veg Power and is a trustee for Food Foundation and Feeding Britain and also is a trustee of The Hay Festival. She writes regularly and speaks all over the world about the role of cities in the food chain and the importance of food in improving health in tackling childhood obesity and putting an end to hunger.

Giles Coren is an award-winning newspaper columnist and restaurant critic who has worked for The Times since 1994 with spells also writing for The Independent, The Mail on Sunday, Tatler, GQ, Time Out and Esquire. He has published one novel and two works of non-fiction. On television, he presents Amazing Hotels: Life Beyond the Lobby on BBC2, having previously fronted Back In Time For Dinner (also on BBC2) and Fake! The Great Masterpiece Challenge on SkyArts. He presented The Million Dollar Critic on BBC America and Pressure Cooker on Canada’s W Network and co-presented The F-Word with Gordon Ramsay (C4) and The Supersizers Go… (BBC2) with Sue Perkins. His authored documentaries include Tax The Fat (More4, 2007) Eat to Life Forever (BBC2, 2015), My Failed Novel (SkyArts, 2016) and I Hate Jane Austen (SkyArts, 2017). He has a weekly radio show every Friday on Times Radio and a podcast, Giles Coren Has No Idea, with over two million downloads and counting… He lives in London with his wife and children. Presented in association with Bite Back 2030. 

Paul Lindley OBE is an entrepreneur and author, and the founder of ‘Ella’s Kitchen’ now the UK’s number one baby food brand. He lives his life inspired and focused on the belief that we can build communities, businesses and societies that are richer in opportunity, compassion and ideas. Paul is the Chair of the London Child Obesity Taskforce and is an Ambassador for the British Library’s Business & IP Centre.

Thomasina Miers is Co-founder and CEO of Wahaca Restaurants, a chef, food writer and broadcaster. Thomasina won the BBC’s MasterChef and went on to start one of the most successful restaurant chains, Wahaca, shortly after. Inspired by Mexican food markets, Wahaca is an eco-friendly business, exclusively using sustainably sourced fresh produce and recyclable and biodegradable products. She is the author of a number of cookery and food books and writes a weekly column in the Guardian Magazine. She has presented food programmes for Channel 4 and Channel 5, and has appeared on BBC Breakfast, The Apprentice: You’re Fired, and Pointless Celebrities. Thomasina has also been a part of a number of sustainability and food waste campaigns, and Wahaca has won the Sustainable Restaurant Group award.

Tasha Mhakayakora, 18, is co-chair on the Youth Board at Bite Back 2030: an organisation that is working to redesign the food system to put health at the forefront of its operations. As a passionate activist, Tasha is campaigning to break down barriers to, and disparities in, the accessibility and availability of healthy food for all young people. She believes every child should have the opportunity to thrive and be healthy, no matter where they live.

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Name: The Fast Food Flood with Bite Back 2030
Where: Online
When: -
Enquiries: +44 (0)1937 546546