Thinking little to achieve big

Thinking little to achieve big: Paul Lindley, founder, Ella’s Kitchen

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An unmissable session on why Ella’s Kitchen founder Paul Lindley believes ‘thinking like a toddler’ holds the key to launching a successful business.

“Toddlers aren’t just trainee adults, they are extraordinary people in their own right: their creativity, curiosity, determination, ambition and sociability should be the envy of many high-flying professionals.” 
Little Wins: The Huge Power of Thinking Like a Toddler Paul Lindley, founder, Ella’s Kitchen

Ten years ago, Paul Lindley launched Ella’s Kitchen from his kitchen table top. Today, it’s the UK’s biggest baby food brand, sold in over 40 countries around the world, with a global turnover of $100m. Paul Lindley is also a proud Ambassador for the British Library’s Business & IP Centre.

In this unmissable session for entrepreneurs and small business owners, join Paul for a talk and Q&A session on his new book Little Wins and why he believes ‘thinking like a toddler’ holds the key to launching a successful business.  

Paul’s imaginative, playful approach to the baby food market launched a business that disrupted a global industry, overtaking the likes of Heinz and Cow & Gate and sparking a revolution in the branding, packaging and quality of the sector. 

In this session Paul, alongside special guests Jimmy Cregan and Rob Wilson, will take us on a nine step journey to ‘growing down’, designed to help you recapture the imagination, playfulness and confidence of the toddler we once were. 

About Rob Wilson, Toast Ale

Rob is Chief Toaster at Toast Ale who brew award-winning beer using unsold loaves from bakeries and unused crusts from sandwich makers. Prior to Toast, Rob led an organization called Ashoka and is an award-winning serial social entrepreneur himself having founded a number of ventures over the years including READ International, Generation Change and more recently a youth-led campaign called Undivided. He is also the co-author of a book on social entrepreneurship in Africa called On the Up.

About Jimmy Cregan, Jimmy’s Iced Coffee

Jim Cregan discovered ready to drink Iced Coffee while on a trip in Australia. Upon returning home with little job prospects, he decided to launch his own Iced Coffee range. With the help from his sister Sooz, they created their brand and launched in Selfridges in April 2011. Their products can now be found in over 3000 outlets in the UK including Tesco, Waitrose, Sainsbury’s, BP, Morrisons, Wholefoods and many more. 


Name: Thinking little to achieve big
Where: Knowledge Centre
The British Library
96 Euston Road
Show Map      How to get to the Library
When: -
Enquiries: +44 (0)1937 546546