Reset. Restart: New marketing ideas that work

, 10.00 – 11.30 FREE
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Join us to discover a host of new ways to reinvigorate your marketing. 

The uncertainty of recent years has shown that pivoting away from an original plan can lead to otherwise unexplored opportunities, which have, for many, proved successful and lucrative.

This session helps you to be comfortable with implementing changes and experimenting with new marketing ideas; and takes you through the channels, routes and audiences that help your business move forward and grow.
During the session we’ll introduce over 40 specific marketing tactics. You will then have the opportunity to choose one of them and devise an action plan that you can implement it straight away. 

The session will provide you with:

  • Practical steps to know how to test, measure and learn your way out of any future challenges
  • The confidence to experiment with new marketing activities that still consistently maintain your values and how you communicate them
  • A go-to list of over 40 marketing tactics you can take away and try.

By looking at relevant business case studies throughout this webinar, we will show you how unleashing your creativity and testing new ideas can pay off for you!

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About your speaker

Michael Murdoch and Robbie Dale have a total of 30 years’ brand experience, helping hundreds of emerging organisations around the world launch and grow. Between them they have won awards for creativity and effectiveness, been named in both the inaugural BIMA Hot 100 and Drum Digerati and are alumni in the prestigious Marketing Academy scholarship and the 10ksb Goldman Sachs Business Programme. 

Organisations they have worked with include charities and start-ups through to the likes of Microsoft, Lego, NHS, Mixcloud, MTV, Diabetes UK, Sanyo, Fairtrade, Nokia and the BBC – helping them clearly communicate their value to their customers.

After the webinar:

After you have attended one of our events we ask that you complete a short feedback form. We will use the information you provide to improve the services we offer in line with our legitimate interests. This information is collected and transferred to us by our third-party processor, Impact Reporting using their Impact Assessment Tool. Impact Reporting will retain your data to save time when completing any future feedback forms we may send you. For more information about how they use personal information, please see their privacy policy online at

The Reset Restart programme is being delivered by libraries across the country that are part of the British Library Business & IP Centre National Network. We may share your data with your nearest regional Business & IP Centre who may contact you to offer follow-up support as part of the programme.

For information about how the British Library will use your personal data, you can view our Privacy Policy at

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Name: Reset. Restart: New marketing ideas that work
Where: Online
When: , 10.00 – 11.30
Price: Admission: Free entry
Book now