Do you run a physical shop or service and want expert advice on how to grow your business?
In recent years, and in light of the COVID-19 pandemic, a renewed focus on local communities, independent retailers, and the new Class E planning category have created many opportunities for those who run food businesses out of their homes, local markets or high street locations.
In this webinar, we'll provide you with useful tips for adjusting and expanding your food and beverage business and tried and tested practical solutions when you need to adapt or innovate.
The following topics will be covered in the session:
• How to plan ahead with insights on the state of the food and beverage industry
- The main trends in the current marketplace
- Exploring the market on a short-term commitment: how to test the waters with pop-ups and short residencies in shopping centres or on the high street
• How to find the right location for your brick-and-mortar food business or restaurant
- We'll go over the key components of a commercial real estate transaction and give you the necessary insights on how to structure a deal that will benefit both you and the landlord
- We'll talk about the 1954 Landlord and Tenant Act and why getting a deal inside the Act is beneficial in the long run
- We’ll decode the new Class E and examine the types of properties it covers. Do Class A1 or A3 still have any use?
• How to focus on what is making you money in your business and how to improve its overall financial health
- Looking at your profit and loss (P&L) accounts: where are most of your sales coming from? What products or times of the day are more profitable?
- Where to make savings in the business? When should you spend money in order to make more money?
• How to streamline your business practices to cope with the challenges of recruiting and retaining the right people
- How to cooperate with the local job center, universities and other organisations to encourage qualified candidates to apply for the open positions in your business
- Job ads that work: what to say to attract the right candidates
- What should be done during the interviewing and onboarding processes to ensure that new hires quickly integrate, pick up on their roles and perform well?
• How to expand and introduce your products online
- Which platforms are best if you plan to sell your products online alongside those offered in your physical store?
- The way forward: sustainability and locally sourced products anddoing the right thing.
These topics will show you how the advantages of starting or growing your food and beverage (F&B) business can outweigh the difficulties that the economy is currently posing for the majority of businesses.
If you run a restaurant, café, grocery store, bakery, catering service, home baking company, or a business of a similar nature, join this webinar for 90 minutes of useful tips and hints, followed by a Q&A.
About your speakerVasken Jermakian, founder of Foodication Hospitality Expertise
Foodication is a London-based consultancy providing support and training to restaurant and coffee bar start-ups. Foodication ensures the fundamentals are in place for the business to be quickly running in profit. Foodication was founded by Vasken Jermakian in 2013. Having managed many new openings for the likes of Pizza Express and Starbucks in the UK and abroad, Vasken brings his knowledge of the efficiencies of these companies to the benefit of new entrepreneurs. His resume includes management positions with restaurants, quality assurance, advice to FoodTech and RestaurantTech start-ups and franchise development.
After the webinar:
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