Reset. Restart: your customer offer

, 10.00 – 12.00 FREE
Reset Restart your customer offer
Book now

Open to all UK business owners, our Reset. Restart programme is here to help you transform, future-proof or grow your business through the Covid-19 pandemic and beyond. This is one of our free webinars you can join as part of the programme to receive practical, jargon-free training and advice. Visit to find out more.
Your customers or clients want to know the story behind your organisation, what makes it stand out and why they should care. It’s why so many of the best businesses are putting brand at the heart of everything they do.

During this session, brand experts, Michael Murdoch and Robbie Dale will use their Story Cube formula to dissect the key questions you need to consider when building the foundations of your brand. The session will be interactive and will equip you with useful exercises to consider when thinking about selling and pitching with ease.

This workshop will cover:
  • introduction to the Value Proposition Canvas
  • the art of market research
  • how best to understand your audience
  • techniques to refine your brand strategy.

Headshot of Michael and Robbie


About your speaker


Michael Murdoch:
Michael founded The House branding and marketing agency in 2009 and has been a Brand Strategist for nearly 20 years working with emerging and established organisations around the world.

Robbie Dale:

Robbie is a creative director and writer with nearly 20 years’ experience who was named in both the inaugural BIMA Hot 100 and Drum Digerati for his input into the British digital marketing industry.

Visit Story Cube's website here.

After the webinar:

After you have attended one of our events we ask that you complete a short feedback form. We will use the information you provide to improve the services we offer in line with our legitimate interests. This information is collected and transferred to us by our third-party processor, Impact Reporting using their Impact Assessment Tool. Impact Reporting will retain your data to save time when completing any future feedback forms we may send you. For more information about how they use personal information, please see their privacy policy online at

The Reset Restart programme is being delivered by libraries across the country that are part of the British Library Business & IP Centre National Network. We may share your data with your nearest regional Business & IP Centre who may contact you to offer follow-up support as part of the programme.

For information about how the British Library will use your personal data, you can view our Privacy Policy at


Name: Reset. Restart: your customer offer
Where: Online
When: , 10.00 – 12.00
Price: Admission: Free entry
Book now