During this session, brand experts, Michael Murdoch and Robbie Dale will use their Story Cube formula to dissect the key questions you need to consider when building the foundations of your brand. The session will be interactive and will equip you with useful exercises to consider when thinking about selling and pitching with ease.
- introduction to the Value Proposition Canvas
- the art of market research
- how best to understand your audience
- techniques to refine your brand strategy.
About your speaker
After the webinar:
The Reset Restart programme is being delivered by libraries across the country that are part of the British Library Business & IP Centre National Network. We may share your data with your nearest regional Business & IP Centre who may contact you to offer follow-up support as part of the programme.