Open to all UK business owners, our Reset. Restart programme is here to help you transform, future-proof or grow your business through the Covid-19 pandemic and beyond. This is one of our free webinars you can join as part of the programme to receive practical, jargon-free training and advice. Visit bl.uk/reset to find out more.
The promise of digital marketing is that you’ll attract loads of new customers who are going to buy from you. The reality is that digital marketing can be a minefield for many small business owners.
There are digital marketing strategies that consistently work well, but deciding which ones are best for your business can be overwhelming.
In this webinar, you’ll learn the key marketing strategies that work day in day out for the entrepreneurs that Alasdair works with.
There will be dozens of helpful links in the webinar slides to blogs, videos, and software that Alasdair personally recommends.
This workshop will cover:
- The fundamentals of Google Ads. After this webinar, you’ll understand if Google Ads is right for your business and whether you should do it yourself or hire someone else.
- See real-life Google Ads campaign results and learn the basics of setting up a Google Ads campaign. Alasdair will also recommend you the best places to learn Google Ads.
- Learn about research with 14,000 businesses on the impact of blogging on their web traffic and business enquiries. You’ll understand the science of getting evergreen traffic from blogging.
- We’ll teach you “long tail blogging strategy” and the step-by-step approach to blogging we use at Grow that brings thousands of unique visitors to our website each month.
- Find out what content works best for generating more web traffic and increasing sales. This webinar will help you clarify what content you must be creating regularly and the best format for your content by sharing lots of successful examples.
- Many small business owners don’t realise that to be successful on Facebook and Instagram it’s worth paying to advertise.
- Facebook is now one of the world’s most powerful advertising platforms. Learn what adverts work best on Facebook and Instagram and how to target your ideal customer using Facebook Ads.
- Alasdair will signpost you to the best Facebook Ads courses to learn the basics.
- After this webinar, you’ll never think about sharing on Facebook in the same way and you’ll know whether Facebook advertising is right for your business.
About your speaker
Alasdair has helped hundreds of businesses scale-up by dramatically improving their marketing and has taught digital marketing to thousands of entrepreneurs over the last decade.
Alasdair’s expertise is in using digital marketing to win new customers. He’s also taught marketing on the Goldman Sachs 10,000 Small Businesses programme and at the School For Social Entrepreneurs, as well as teaching and consulting internationally.
After the webinar:
The Reset Restart programme is being delivered by libraries across the country that are part of the British Library Business & IP Centre National Network. We may share your data with your nearest regional Business & IP Centre who may contact you to offer follow-up support as part of the programme.