People

Alasdair has been running marketing masterclasses at the BIPC for over a decade. He has taught marketing on the prestigious Goldman Sachs 10,000 small business programme, and teaches and mentors at The School for Social Entrepreneurs in London and at Idea London, a tech incubator. He lives and breathes marketing. He comes from an entrepreneurial family in the highlands of Scotland where his father and uncle ran restaurants for over 50 years.

What can people expect from your workshops?

“Attendees can expect a fast paced, practical approach to learning marketing with minimal theory and jargon. Expect to meet with and work with other entrepreneurs during the sessions. I understand that a lot of learning comes from group discussion and questions so expect some lively interactions. In every workbook there’s an exercise at the end to create your own personalised marketing action plan.”