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Ali Shariat

Ali Shariat is an e-commerce growth strategist and co-founder of This Way Up, where he helps brands scale sustainably on online marketplaces and build long-term, defensible revenue streams. With hands-on experience growing Coconut Merchant from start-up to £7M in revenue, Ali specialises in using e-commerce and artificial intelligence as a launchpad to challenge category leaders, unlock retail listings and expand internationally. He works with brands to turn marketplace performance into broader commercial success, from digital shelf dominance to multi-country expansion, enabling founders to grow beyond short-term sales and build valuable, scalable businesses.

Ali runs workshops at the Business & IP Centre, helping brands and retailers launch and grow on online marketplaces. Discover what’s coming up and get involved, explore our latest workshops and events now.

Website This Way Up

LinkedIn Ali Shariat

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