Zamir Cajee
Co-Founder of This Way Up
Co-Founder of This Way Up

Zamir Cajee is a marketplace growth expert and co-founder of This Way Up, where he partners with brands and organisations to drive data-led expansion across global e-commerce platforms. With a background spanning digital agency leadership and building his own consumer electronics brand across Europe, the US and India, Zamir combines entrepreneurial experience with deep marketplace expertise. He supports brands in building strong digital foundations, improving performance through smarter marketing and analytics and unlocking international growth opportunities, helping them create scalable sales engines beyond traditional retail routes.
Zamir runs workshops at the Business & IP Centre, helping brands and retailers launch and grow on online marketplaces. Discover what’s coming up and get involved, explore our latest workshops and events now.
Website This Way Up
LinkedIn Zamir C.