Zoe White, Zinfinity

Zoe is the creative force behind Zinfinity, an inclusive jewellery brand and workshop business built on the belief that creativity and kindness can go hand in hand. As a designer-maker, she creates joyful, meaningful jewellery designed to fit every body, celebrating individuality and self-expression. Her inclusive workshops welcome all ages and abilities, offering space for people to explore, play and reconnect with their creative side.

Zoe started Zinfinity to push beyond the limits she saw around her, proving that a business can be ethical and socially responsible and still thrive. Being her own boss gave her the freedom to center her values and build a brand rooted in joy.

Her journey with her local Business & IP Centre in Enfield has been a key part of her growth. As an ambassador Zoe supports fellow entrepreneurs while also benefiting from the free support, resources and welcoming community. 

'It’s an incredible resource! You can connect with other businesses, hear from expert speakers, attend workshops, network and even use the space for meetings, all without spending a penny. Running a business can be so costly, and some days it feels like the expenses never stop, but the BIPC gives you access to all of this support completely free.'